AI marketing terminology, explained clearly
Use this glossary to align your team on language, metrics, and strategy concepts that show up in modern marketing workflows.
A/B Testing
You test version A against version B and keep what works better.
Read definitionAI Personal Assistant
Think of it as a digital teammate that helps run your personal checklist every week instead of just answering one-off questions.
Read definitionAttribution Model
It is the method you use to decide which channel gets credit for a conversion.
Read definitionAudience Segmentation
It means sending different messages to different audience groups instead of one generic message to everyone.
Read definitionBrand Voice
It is how your brand sounds so people recognize you across channels.
Read definitionChurn Rate
It tells you how fast customers are leaving.
Read definitionClick-Through Rate (CTR)
It measures how often people click after seeing your message.
Read definitionContent Brief
It is a blueprint that tells a writer or creator what to produce and why.
Read definitionConversion Rate Optimization (CRO)
CRO means getting more results from the traffic you already have.
Read definitionCustomer Acquisition Cost (CAC)
It tells you how much money you spend to win one customer.
Read definitionCustomer Lifetime Value (CLTV)
It is the total revenue you expect from one customer over time, not just from their first purchase.
Read definitionLookalike Audience
It helps you find new people who resemble your best customers.
Read definitionMarketing Qualified Lead (MQL)
It is a lead that has shown meaningful interest, but is not yet ready for direct sales outreach.
Read definitionPersonalized Automation
Instead of doing the same campaign steps manually every week, automation runs them on a repeatable system.
Read definitionProgrammatic SEO
It is a way to scale SEO pages using data, but each page still has to be genuinely useful.
Read definitionRetargeting
It is your second chance to re-engage visitors who did not take action the first time.
Read definitionReturn on Ad Spend (ROAS)
If you spend one dollar on ads, ROAS tells you how much revenue comes back.
Read definitionSales Qualified Lead (SQL)
It is a lead that is likely ready to talk to sales now.
Read definitionUTM Parameters
They are tracking labels added to links so you know where visitors came from.
Read definitionWorkflow Orchestration
It means connecting moving parts so work happens in the right order without constant manual coordination.
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