Definition
Retargeting is advertising or messaging to people who already interacted with your brand but did not convert.
All Terms
Retargeting
Simplified explanation
It is your second chance to re-engage visitors who did not take action the first time.
Relevance to Penut
Penut supports retargeting workflows by helping teams coordinate follow-up creative and timing.
Related terms
RemarketingConversion FunnelFrequency
