All Terms

Conversion Rate Optimization (CRO)

Definition

CRO is the practice of improving pages and funnels so a higher percentage of visitors complete target actions.

Simplified explanation

CRO means getting more results from the traffic you already have.

Relevance to Penut

Penut can suggest messaging and campaign improvements that support conversion-focused execution.

Related terms

A/B TestingLanding PageFunnel
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