Definition
An MQL is a lead that has shown enough engagement to be considered more likely to become a customer than a general lead.
All Terms
Marketing Qualified Lead (MQL)
Simplified explanation
It is a lead that has shown meaningful interest, but is not yet ready for direct sales outreach.
Relevance to Penut
Penut helps teams design nurturing sequences that move MQLs toward higher-intent stages.
Related terms
SQLLead ScoringNurture Campaign